Trade Show Exhibits: The Good, The Bad, And the Ugly… – Lift Chairs

Posted by Chase on February 27th, 2010 at 06:13am

When it comes to tradeshow exhibits they follow suit with the famous Clint Eastwood movie “The Good, The Bad, and The Ugly”. Some of them are good. Some of them are bad. And some of them are just plain old ugly.
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rIf you are a member or owner of a business who is involved in tradeshows and similar events…where exhibits are your connection to the public (aka your customers)…than when it comes to these events you definitely want to be a part of the Good category in regards to your displays.
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rThe Good.
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rThe Good includes the best of the best. These are the exhibits that have a lot of traffic and a lot of Buzz. The reason they are in the good column is because they have put in some combination of the following elements: money, time, good organization, creativity, risk, and careful planning. But especially they have come up with a good exhibit design and have included eye grabbing elements like interactive displays, a good team of people, and interesting products or services to promote.
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rYou have to earn your way into the good column when it comes to the tradeshow world. And once you are there it doesn’t end there. Once in the good column the key is to continue to do the same things that got you there. Such as trying new and fresh things in regards to promotion and exhibit design in order to stay on top of attracting customers to your booth.
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rOften those members of the good column take advantage of some of the great design tools out there. Such as the types of design technology that exists. Including and not limited to: including certain tradeshow design elements such as stretched fabric displays, pop up display units and hanging signs, portable flooring systems, podiums/pedestals/other accessories such as monitor/promotional material racks, etc. The list goes on and on and the main idea is to find which of these elements fit in best with your exhibit design dreams.
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rThe main key is to be fresh and unique and to have something that allows your exhibit and therefore your company to stand out in peoples minds. This will surely get you into the good column.
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rThe Bad.
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rThese are those exhibits that are caught in the past. Using old tradeshow trends and “technology” can get you into the bad column and find your company standing out at the show but not because of your cool exhibit but rather because of your terrible exhibit. An old tablecloth thrown over your table with a few Lift Chairs and two older salesmen in suits standing in the booth does not scream “come over here and find out what we have to sell or what we are about.” No! Instead it screams “welcome to the most boring place on earth.”
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rIf your company’s old exhibit that used to consistently draw them in doesn’t seem to be doing the trick anymore well there is probably a reason. But there is still hope…even if you don’t know the new trends or a good creative way for your company to turn it all around…as there are company’s out there that can help you figure this stuff out. Now is the time to make a change. What else do you have to risk you are already in the Bad column, things can’t get any worse. Give it a shot and get some help in regards to your next exhibit.
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rThe Ugly.
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rThe words speak for themselves…they are exhibits that are not visually or structurally pleasing to the eye. Even though they might be displays that have even tried to implement technology or they might even have a few cool design elements the truth is that in order for an exhibit to be truly successful it must be aesthetically pleasing.
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rCustomers at tradeshow events are either turned on or off to exhibits based on what the exhibit looks like so if your exhibit is an ugly one (whether it is a terrible colour scheme, bad images, or shapes that are chosen) than you should not and better not expect too much traffic. And if you have experienced this where you think you have a pretty neat exhibit but no one seems to be stopping by your booth well maybe the truth is that it is just plain old ugly, and maybe you don’t see it. However, don’t fear and remember at least you are not in the bad column. A few minor changes (and therefore little dollars) could turn your failed exhibit attempt into a true exhibit of great domination; in turn generating a lot more traffic and hopefully more sales and pub

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